Why You Are Missing Out If You Aren’t Using Custom Printed Tape

Custom printed tape is a product that allows companies to enjoy added benefits in terms of marketing and protection. For brands that can afford it, it is worth looking into purchasing custom printed tape.

Why consider using custom tape

Think about the volume of packages being shipped worldwide everyday. There are so many brands out there trying to make a name for themselves and to grow in awareness. With the amount of competition out there, wouldn’t you want your brand to stand out from the pack and get customers as well as potential customers to notice you and have you at top of mind.

Having some element that of novelty or customization on your package will set a good first impression with customers and make you look more professional. Also when you hear customization, it is quite synonymous with uniqueness. No one else will have that exact same design or style. That is why when packages are sealed with custom tape, people are less likely to be tempted to open the package and go through its content and even taking something inside. If a package like that has been resealed with a regular tape, it is going to be obvious.

Kinds of custom tape

Packaging tape is available in various adhesives and backing. Some are recommended more than others depending on the environment of the application and the destination it is going.

The most commonly used tape for packaging is polypropylene backing with hotmelt adhesive. This is mainly due to its affordability and ability to get most boxes sealed with ease. The most expensive tape is made with a natural rubber adhesive either with a PVC or polypropylene backing. A great example of the performance of this tape is if it is sealed in freezer or cold temperatures and shipped off to a warm environment. The tape will not start to unbind due to the extreme change in temperatures.

Acrylic is another kind of tape where it is also recommended for cold temperature application. The main difference between PVC and acrylic is the latter binds best after 24 hours of application. If you would like to have a custom message on it, the only kind of tape that cannot be printed on the surface of the film is acrylic. That is why it is printed on the adhesive side. Once this is done, the surface area with the print loses the glue.